Senior Digital Product Manager - User Experience And Journey Jobs
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The Talent Set are delighted to be working with a fantastic Health and Women’s charity to find their Senior Health Information Manager.
The charity offers a flexible working environment, with hybrid working 2 days per week from their London office.
The purpose of Senior Health Information Manager is to ensure that all women, and their partners and families, have high quality up-to-date, evidence-based and inclusive health information for every stage of their pregnancy journey, including pregnancy loss if it happens.
Key Responsibilities:
· Overseeing a cycle of continuous improvement of all health information products.
· Using quantitative and qualitative evaluation methods to implement a framework to measure the effectiveness of health information products.
· Establishing a dashboard and reporting back to the Head of Information monthly on agreed KPIs.
· Owning the information review production schedule and responsible for the development and maintenance of all existing health information products. Establishing deadlines and monitoring the progress of information products.
· Owning the health information SEO strategy and implementation, ensuring that recommendations are followed to achieve maximum reach.
· Owning the PIF accredited publishing and review process, ensuring they are adhered to scrupulously, including taking ownership of processes, templates and guidance that support this.
· Convening and leading expert, stakeholder and service user groups in the development and maintenance of health information to ensure new and existing products are needed, relevant, evidence-based and user-centred.
· Commissioning freelance or agency help where required.
· Managing the information content budget,
· Managing product insight phases from brief development through to recommendations, including formative research.
· Ensuring all health and social care information is up to date, clinically checked, accurate and reviewed by relevant experts.
· Making diversity and inclusion considerations a high priority throughout all activities.
· Overseeing and managing the health information budget, making business cases for resource needed if necessary.
· Leading on internal communications, sharing progress across teams, training staff members and presenting projects and learnings to all staff.
· Analysing data on information usage, engagement and feedback to spot opportunities, make recommendations and prioritise work.
· Bringing together teams across the organisation, and externally if required, to deliver a project.
· Managing 1 content writer and editor.
· Supporting fundraising applications and fundraising teams where necessary.
Person Specification:
· Hands-on experience of managing the lifecycle of health information products.
· Experience of recruiting and managing multiple stakeholders.
· Experience of working within brand guidelines.
· Experience of managing website content using a CMS.
· Experience in a content editing/writing role.
· Experience of implementing SEO practices and writing.
· Experience writing for a wide range of audiences and formats.
· Experience managing delivery of complex digital products, such as apps or tools.
· Experience managing a busy publishing schedule.
· Experience of commissioning content and quality control of commissioned content.
· Experience of commissioning and overseeing user/patient insight and implementing recommendations.
· Experience of building accessibility and inclusion considerations into projects from the very start.
· Experience of managing products that require input from multiple external agencies.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
Role description, April 2024
Reports to: Senior Digital Programme Manager
Direct reports: None
Location: 27 Swinton St, King’s Cross, London, WC1X 9NW, can be hybrid or remote
Status, hours: Permanent, full-time 35 hours
Salary: Grade C, in the range of £39,943-£43,619 (plus benefits)
Role Summary
With Alcohol Change UK’s innovative Try Dry® app welcoming more users than ever before, we are excited to be developing our offer to Local Authorities which will benefit from receiving valuable local health data trends and insights taken from our app. This role will be instrumental in designing a refreshed product, recruiting new Local Authorities to join us and providing ongoing support to them to make a real difference to those drinking at risky levels in communities across the UK.
Key Tasks and Responsibilities
Development of a Try Dry local product
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With the Senior Digital Programme Manager, take learnings from existing contracts with Local Authorities and develop a refreshed package of support to market to Local Authorities, enabling them to gain valuable insights into the drinking behaviours of people in their local area
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Develop professional, standardised reports to be shared with those who have signed up
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Develop a ‘package’ of benefits (access to local data, insights, tailored marketing materials, additional support) that makes signing up a more compelling offer
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Working with our digital agency, recommend ongoing technical improvements to the app and reporting platform to improve user experience
Recruiting to a Try Dry Local ‘network’
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Recruit new Local Authority members to our Try Dry ‘network’ – presenting regularly to Local Authority clients and demonstrating the benefits of membership through presentations and marketing calls
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With support from other staff, develop wider marketing approaches across multiple channels, including digital, print and social media advertising
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Attend conferences, events and trade shows to advertise as appropriate
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Work with colleagues in our Consultancy and Training team to explore opportunities for cross promotion
Relationship Management
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Provide ongoing support to Local Authority clients, acting as a first point of contact
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Prepare data reports for each Local Authority throughout the year
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Share insights into local data in engaging, easy to understand ways
Wider support for the Communications and Marketing team
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Enable other members of staff to use insights from the Try Dry® app and local user data in their work, evidencing the difference that our Behaviour Change interventions can make to individuals
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Support the development of a range of content to highlight the benefits of the Try Dry® app, particularly around key campaigns such as Dry January, Alcohol Awareness Week and Sober Spring
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Particularly during our Dry January campaign period (December – January) provide additional support for the team across a range of roles
Other
You will also be expected to:
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Support the Senior Digital Programme Manager to monitor income and expenditure for the Try Dry Local programme
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Work closely with colleagues across the charity to support their work and to act as ‘one team’
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Contribute actively and positively to charity-wide strategies
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Continually develop your knowledge of alcohol harm and solutions to it
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Act as a positive ambassador for Alcohol Change UK at all times
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Know, embrace and actively uphold the values of Alcohol Change UK at all times
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Work flexible hours as necessary to meet the needs of the charity, time off in lieu (TOIL) will be earnt for any work required outside of normal working hours
We are Alcohol Change UK. We work for a society that is free from the harm caused by alcohol.
The client requests no contact from agencies or media sales.